Develop Communication in Philippine Media: The Emergence of Participatory Activities between Mass Audiences and Media Institutions Particularly in News Broadcasting

Paper in Development Communication under Prof. Abe V. Rotor Ph.D. University of Santo Tomas

Development Communication in Philippine Media

Media is one of the most dominant institutions in the Philippines and news is certainly a magnificent advancement created by the people of our time.  Through this, the people were being informed of the issues and events that are currently going on in a society regardless if it is in print or in broadcast.  There had already been a lot of improvements in the history of news broadcasting not only here in the Philippines but also all over the world.  Through all these efforts, news as media itself is being a catalyst for changes and development in our society.

According to Nora Quebral’s definition of development communication, this is the field where it stands as the art and science of human communication linked to a society’s transformation to a dynamic socio-economic growth that makes for greater equity and larger unfolding of individual potential(1972).  Hence, the individual is a powerful force in establishing development communication because it is through an individual’s interaction with another individual that makes a group and society progress.  It is through the redress of problems and providing solutions for it that developments through communication occur.    

News broadcasting in the Philippines through the years of public service aside from bringing the persuasive reports from all aspects of Philippine and global concerns also was able to incorporate technology wisely.  Through this the people are being encouraged to participate through interactive media for the feedback which is very indispensable.  As of now, the incorporation of mobile services and the Internet is trending.  Through this the people were able to express their insights in a more convenient way.  Existing examples are the new media incorporation including email services and microblogging sites such as Twitter and Facebook.  Another instance of this two-way participatory communication between the people and media is TV Patrol’s segment known as Citizen Patrol.  Through this program, the importance and power of the individual is highlighted.  It also conveys that the voice of one when heard and supported could transform this society into a better social locale for all its citizens.

            Therefore, News as media is a very potent tool in changing an entire nation for the better through steadfast information dissemination, interactivity and development. 

sources:

Rotor, Abelardo.  Development Communication- Catalyst for Socio-Economic Change

url: http://avrotor.blogspot.com/2010/11/development-communication-catalyst-of.html

Retrieved on: November 25, 2010 

I missed posting here.  It's good to be back especially on times like this, when I don't get to sleep and there's just too much that it feels like I'm going to explode.  I'm quite regretful for being to lax with time.  I wish I could have done more and I wish I could be taking back Sunday.  I should have done more.  I should have.  I want to pull back the strands of time.  I wish I could have done more.

first week

It's been a week blogger!  Classes officially started that's why. As usual, I'll just post my journal scans on their respective dates when I get the chance.  But for now let's get going with this micro blog :)

Hello senior year!!! It feels so nice that I'm having such a positive energy towards the sem.  There's still the same shock, pressure and intimidation but I know that I can take them down easily hihi.  I'm quite glad that I'm getting more confident in reciting now.  I should always think that this is the last chance to do this so I should make the most out of it.  I'll try more oral recitations now since it's always been my weakness to speak up even if I know the answer.  I need to keep this fire burning, and make thesis and other stressful things as happy as it can be. ^^

One of the official welcomes for the year is a night out with my dearests. My sister, Ate Ods threw a post-ojt party for me and my friends Faye and Jasmine (too bad Jorlene missed this) and tagged one of her buddy, ate Carla too.  We ate at Brooklyn for pizza and pasta and how can we forget about the world's best buffalo wings?  Then had coffee and pastries at Jock's loft.  I'm so glad that everybody enjoyed the night. :D


And to end the week, (since Monday for me is officially the last day cause Tuesday is the weekend now.. I just declared it a few seconds ago) comes the kickoff of Recruitment 101.  It's actually my first time to be a part of the parade, technically to be part of it from opening to closing.  We had so much fun.  I love my Pax Romana Family.  Hopefully I could drop by my other org's Tomweb booth soon. YaY :D

tomorrow

nooooooooooooooooooooooooooooooooooooooo
I don't want to go to school yet!!! Ugh! Let me rephrase that! I don't want to go to school for classes yet but I want to go to school tomorrow cause I wanna give a big big hug to all my classmates and friends!  :)

wish I could fast forward... then pause

Cause there's no use rewinding... I don't want anymore of this.  It'll just repeat, cause I can't do anything about it even if I rewind.  So all I'm wishing, is to fast forward these things, then pause once we break free from it... cause I think it's going to happen all over again

fake plastic trees♫

One of the saddest yet greatest songs ever made.  I love Radiohead.



Her green plastic watering can
For her fake Chinese rubber plant
In the fake plastic earth
That she bought from a rubber man
In a town full of rubber plans
To get rid of itself
It wears her out, it wears her out
It wears her out, it wears her out

She lives with a broken man
A cracked polystyrene man
Who just crumbles and burns
He used to do surgery
For girls in the eighties
But gravity always wins
And it wears him out, it wears him out
It wears him out, it wears...

She looks like the real thing
She tastes like the real thing
My fake plastic love
But I can't help the feeling
I could blow through the ceiling
If I just turn and run
And it wears me out, it wears me out
It wears me out, it wears me out

If I could be who you wanted
If I could be who you wanted
All the time, all the time
- - -
I'm going to make this an ART ♥

December Avenue Video Shoot. I'll be watching you♫

 Cheers to Zel Bautista and the guys of December Avenue, I'LL BE WATCHING YOU ♥ I can't wait for the video :)

weekly oekaki c:

featured: Meneer Marcelo

Check out my brother's friend Meneer Marcelo's work as he got featured in pnworldwide net :)

oh how I love the rain

Like you, I love the rain, aside that it reminds me of your tears, I really enjoy listening to my favorite music as I feel the breeze of the cold wind, and then the sound of thunder would enter and then again I'll be reminded of you.

No, seriously I love the rain.  The only problem is that so much of it would cause hazards to our place.  It can't be helped that the streets of Malabon were flooded during this season.  Though it'd been happening for years, it seems like the citizens don't really learn a lesson at all, and I'm part of that.  But I really love the rain!!! How's that?  I can't wait til we move out so I can fully enjoy rainy nights ;)