Develop Communication in Philippine Media: The Emergence of Participatory Activities between Mass Audiences and Media Institutions Particularly in News Broadcasting

Paper in Development Communication under Prof. Abe V. Rotor Ph.D. University of Santo Tomas

Development Communication in Philippine Media

Media is one of the most dominant institutions in the Philippines and news is certainly a magnificent advancement created by the people of our time.  Through this, the people were being informed of the issues and events that are currently going on in a society regardless if it is in print or in broadcast.  There had already been a lot of improvements in the history of news broadcasting not only here in the Philippines but also all over the world.  Through all these efforts, news as media itself is being a catalyst for changes and development in our society.

According to Nora Quebral’s definition of development communication, this is the field where it stands as the art and science of human communication linked to a society’s transformation to a dynamic socio-economic growth that makes for greater equity and larger unfolding of individual potential(1972).  Hence, the individual is a powerful force in establishing development communication because it is through an individual’s interaction with another individual that makes a group and society progress.  It is through the redress of problems and providing solutions for it that developments through communication occur.    

News broadcasting in the Philippines through the years of public service aside from bringing the persuasive reports from all aspects of Philippine and global concerns also was able to incorporate technology wisely.  Through this the people are being encouraged to participate through interactive media for the feedback which is very indispensable.  As of now, the incorporation of mobile services and the Internet is trending.  Through this the people were able to express their insights in a more convenient way.  Existing examples are the new media incorporation including email services and microblogging sites such as Twitter and Facebook.  Another instance of this two-way participatory communication between the people and media is TV Patrol’s segment known as Citizen Patrol.  Through this program, the importance and power of the individual is highlighted.  It also conveys that the voice of one when heard and supported could transform this society into a better social locale for all its citizens.

            Therefore, News as media is a very potent tool in changing an entire nation for the better through steadfast information dissemination, interactivity and development. 

sources:

Rotor, Abelardo.  Development Communication- Catalyst for Socio-Economic Change

url: http://avrotor.blogspot.com/2010/11/development-communication-catalyst-of.html

Retrieved on: November 25, 2010 

I missed posting here.  It's good to be back especially on times like this, when I don't get to sleep and there's just too much that it feels like I'm going to explode.  I'm quite regretful for being to lax with time.  I wish I could have done more and I wish I could be taking back Sunday.  I should have done more.  I should have.  I want to pull back the strands of time.  I wish I could have done more.

first week

It's been a week blogger!  Classes officially started that's why. As usual, I'll just post my journal scans on their respective dates when I get the chance.  But for now let's get going with this micro blog :)

Hello senior year!!! It feels so nice that I'm having such a positive energy towards the sem.  There's still the same shock, pressure and intimidation but I know that I can take them down easily hihi.  I'm quite glad that I'm getting more confident in reciting now.  I should always think that this is the last chance to do this so I should make the most out of it.  I'll try more oral recitations now since it's always been my weakness to speak up even if I know the answer.  I need to keep this fire burning, and make thesis and other stressful things as happy as it can be. ^^

One of the official welcomes for the year is a night out with my dearests. My sister, Ate Ods threw a post-ojt party for me and my friends Faye and Jasmine (too bad Jorlene missed this) and tagged one of her buddy, ate Carla too.  We ate at Brooklyn for pizza and pasta and how can we forget about the world's best buffalo wings?  Then had coffee and pastries at Jock's loft.  I'm so glad that everybody enjoyed the night. :D


And to end the week, (since Monday for me is officially the last day cause Tuesday is the weekend now.. I just declared it a few seconds ago) comes the kickoff of Recruitment 101.  It's actually my first time to be a part of the parade, technically to be part of it from opening to closing.  We had so much fun.  I love my Pax Romana Family.  Hopefully I could drop by my other org's Tomweb booth soon. YaY :D

tomorrow

nooooooooooooooooooooooooooooooooooooooo
I don't want to go to school yet!!! Ugh! Let me rephrase that! I don't want to go to school for classes yet but I want to go to school tomorrow cause I wanna give a big big hug to all my classmates and friends!  :)

wish I could fast forward... then pause

Cause there's no use rewinding... I don't want anymore of this.  It'll just repeat, cause I can't do anything about it even if I rewind.  So all I'm wishing, is to fast forward these things, then pause once we break free from it... cause I think it's going to happen all over again

fake plastic trees♫

One of the saddest yet greatest songs ever made.  I love Radiohead.



Her green plastic watering can
For her fake Chinese rubber plant
In the fake plastic earth
That she bought from a rubber man
In a town full of rubber plans
To get rid of itself
It wears her out, it wears her out
It wears her out, it wears her out

She lives with a broken man
A cracked polystyrene man
Who just crumbles and burns
He used to do surgery
For girls in the eighties
But gravity always wins
And it wears him out, it wears him out
It wears him out, it wears...

She looks like the real thing
She tastes like the real thing
My fake plastic love
But I can't help the feeling
I could blow through the ceiling
If I just turn and run
And it wears me out, it wears me out
It wears me out, it wears me out

If I could be who you wanted
If I could be who you wanted
All the time, all the time
- - -
I'm going to make this an ART ♥

December Avenue Video Shoot. I'll be watching you♫

 Cheers to Zel Bautista and the guys of December Avenue, I'LL BE WATCHING YOU ♥ I can't wait for the video :)

weekly oekaki c:

featured: Meneer Marcelo

Check out my brother's friend Meneer Marcelo's work as he got featured in pnworldwide net :)

oh how I love the rain

Like you, I love the rain, aside that it reminds me of your tears, I really enjoy listening to my favorite music as I feel the breeze of the cold wind, and then the sound of thunder would enter and then again I'll be reminded of you.

No, seriously I love the rain.  The only problem is that so much of it would cause hazards to our place.  It can't be helped that the streets of Malabon were flooded during this season.  Though it'd been happening for years, it seems like the citizens don't really learn a lesson at all, and I'm part of that.  But I really love the rain!!! How's that?  I can't wait til we move out so I can fully enjoy rainy nights ;)

I'm so happy to have discovered that a DRAGON FRUIT is a CACTUS :))

student slash research assistant

In one week's time, I'm officially going to be a senior college.  It's not that I'm not happy about it.  I'm actually excited to study again now that I don't have organization positions anymore.  I'll have more time to make the most of my last days as a student and hopefully end this semester and the upcoming as a dean's lister again. What keeps me bothered now is the part-time job that I just agreed to work on a while ago.  I'm going to be a research assistant.  My employer assured me that I don't have to worry since my working schedule is very friendly.  All I need is a net connection and a computer and poof.  He also said that he already knows where I can gather all the files that he needs, he just needs someone to help him organize the stuff.  It's going to be easy and there's this cash that awaits me.  Great, I'm in need to buy a quality tabbie... hihi

I'm sorry I'm becoming a paranoid again, I'm always feeling this, fearing a lot of things even though I haven't really tried it.  Oh well, I just have to be a little more patient and calm this time.  I'm also working on a better time management since my schedule is really challenging this sem.  I need to make the most out of it.  This is going to be the last.  I know I can make it.  Send me grace :)

I guess it's just alright to let you go

and just pray that one day we meet each other again... someday ;)

Happy Birthday Alex Band

on oekaki

stopwatch counting by ~rakoskee

Cartoons & Comics / Digital Media / Cartoons / Oekaki / People

_{stop watch counting, her days expiring...
line from: the devil made me do it-chicosci
I blurred the image to put a little drama, about her youth}

close to you by ~rakoskee

Cartoons & Comics / Digital Media / Comics / Oekaki

_{just like me, they long to be... close to you
lines from: close to you by the carpenters
i want to be close to you, oh angels in the sky}

5:32pm pensees

frustrations from last night 


I still feel bad about what happened last night.  Not about the shortcomings of each other, we are always all to blame.  We had a proper closure for this so it's really fine between the two of us.  It's just that I don't really like the feeling of not being able to finish something that I have started.  I'm so thankful that Maryl's very understanding.  Unlike the previous one who requested me to do something... argh. Nuff said.  There's another next time.  YAAAY!

other sorts of paranoia

I was forbidden to be excited.  So I shouldn't worry much.  Things will happen as it should be.  Life has its owns reasons... leave it to that.

POSITIVISM!!!

9 days

Chilling at lola's place with the big happy family.  Came too early!!! False alarm, thought that the party starts at lunch, surprised to know that it was for dinner.  Not bad anyway.  Bonding with my cousins is the bestest thing on earth!!! Congratulations Jay, he already got a job.  Also had a nice movie time with my girls, Ena, Tsina, Ate Odette and Tita Reena.  We watched Here Comes the Bride!  It's so funneeeeh :))  ILY guys ♥

oekaki. disappointments. hoity-toity? :))(updated)

I spent most of my time in tumblr *_*
JUNE 3 SCANS
got the chance to scan and manip some of the OEKAKI teehee

*diverted my sadness to these things above... ;(
just be positive and give it the next time...

as of now... KINIKILIG AKO :))

just... fangirling again hihi
really had trouble on how to say KINIKILIG AKO in english...
I asked several friends, the funniest, was when translate.google said it was HOINTY TOINTY... benta XD

Good Charlotte - We Belive

There’s a woman crying out tonight
Her world has changed
She asks God why
Her only son has died
And now her daughter cries
She can’t sleep at night

Downtown another day for all the suits and ties
Another war to fight
There’s no regard for life
How do they sleep at night
How can we make things right
Just wanna make this right

We believe(x6)
In this love

We are all the same
Human in all our ways and all our pains
(So let it be)
There’s a love that could fall down like rain
(Let us see)
Let forgiveness wash away the pain
(What we need)
And no one really knows what they are searching for
(We believe)
This world is crying for so much more

We believe(x6)
In this love

We believe(x5)
In this love

So this world is too much for you to take
Just lay it down and follow me
I’ll be everything you need
In everyway

We believe(x6)
In this love

In this love
We believe
In this love
We believe
In this love
We believe
In this love

agh

mixed emotions as of now.  I actually had a wonderful day really and I have already planned of publishing a very happy journal but then just this suddenly I felt bad because of pupe.. :(  I really had the day right despite the stubbornness of the dragonqueen.  The enrollment process went really well except that we decided to let go of the sim card and claim it on june instead.  I really missed my girls so much, sad thing I failed to see all of them.  Went at the mall afterwards with mom, just bought slippers and pens yaaay.  I'm bringing page one back to life.  Drew something a while ago but nooooo can't scan yet... that's the hard part of it.  Also dropped by at Lola's place for a thanksgiving dinner, one week since Lolo's death.  I really love my cousins, they're the best.  Now, what makes me sad.. first is that I failed to dress up for June 03 on pupee.... my bad!  Next, I really don't like the feeling of waiting...especially that they asked you to wait. Imagine the agony. AGH ;(

the frog and the zebra ^_^

Something I made for the frog and the zebra but I  have to wait til next week before I could give it to them, just in time for their second year anniversary.  Happy 2 years Aleli and Erwin ^_^ YaaaaaaY ü

sun and tears

wrote on May 28, 2 pm

facing the pane where outside falls rain...

thinking of you, my angel

I'm still in love with you and will always be

- -

I remember how you told me about the sun

Right exactly after the heavy rain

How much you grew in love with that eternal glare

That that time with me you're obsessed to share

The way it smiles to all that is beneath

How perfectly it pampers everyone with the heat

And how you managed to stay up till late night

All of that time that you became my light

Sun of the midnight

Oh I'll never forget about those nights

Even the stars gave way because you're just so bright

Back then when everything felt so right
Never knew comes next series of dark nights


I remember my darling sunflowers
They love you too as much as I loved you
But you chose to kill them with your tears
The same tears that filled up the gallows
Of both of our cheeks
Cause I've never thought of putting away this smile on my face
Thinking in any moment you'll be back in front of my face
But I'm not saying that I don't like the rain
Cause I know when it rains, we share the same pain
You can deny like you always do


I don't know how to put this prose to an end
Cause I never really thought of putting us to an end
I'll just pretend....


- -
lol seriously, I just don't know how to continue the prose anymore that's why the ending really sucks
hence my crappy half baked poem 

hooray for the new header

I badly wanted to have a new banner but I still haven't got the chance to be artsy-fartsy at all.  Haven't drawn anything for almost a week now so I decided to recycle my stock art! Tsadan!  I had two versions, after making the maroon one, i decided on changing it to white... just a bit of oc-ness ü

the winning piece ♥

I CHOOSE YOU.

I STAY IN LOVE WITH YOU

BLOGGER ü

I can touch the stars

Collab: I can touch the stars by ~rakoskee

Cartoons & Comics / Digital Media / Cartoons / Drawings

<sub>I can touch the stars!
We'll touch all the lost stars 

overdue art collaboration with 
line art by: anonymous00admirer
color by:  /me ü</sub>

a broken heart: on not waiting for the opportunity, making it rather!

Sometimes in life, you'll get this feeling of badly wanting something that you're willing to do anything to have it ... but then there's always these set of obstacles that keeps you from getting that something.  They told you to wait, because there'll be a better opportunity someday. But till when? How long am I going to wait??? ... I've waited long enough, this may be the better opportunity.  But then again, too many things hold this torn heart of mine back. Like waiting for the much better opportunity, when I get to save up for the better brand. Right when I've fully decided on settling with the not so expensive (still not cheap) brand.  I thought that it'd be okay since I'm just a beginner.  I should stop worrying about how long will it last with me, cause I've always used the other decision and in the end what?  I still haven't achieved any of those dreams, like the guitar, that I shouldn't buy the low class slash cheap thousand bucks worth guitar because it won't last long, and now, I shouldn't buy a low class slash cheap drawing tablet cause it won't last long either.  But what can I do when these are the only things that I can afford since I'm not yet earning, isn't it understandable that it'll be okay to have these things with my semi-owned money(since it still came from allowance) though cheap but at least I have these heart for buying it and good intentions as well and the sincerity to save for it.  I'll wait for a day or two... I understand your point don't get me wrong.  I'm just fighting for my hardheadedness this time, cause I can't wait, cause I think thatthere's nothing really to wait for... so why not MAKE THE OPPORTUNITY? rather than WAIT FOR IT 

tabbie...

overdue scans

late upload of the last doodles from my page one

I really lost track after my OJT since I'm always at home and barely had the chance to doodle

same goes with my planner, will come back to life when school starts ^_^

May 22.ü

For ...

23.24.25

still 25

add 26

treason D:

Gomen ne blogger, I feel like I'm committing a crime that I'm spending more time on tumblr lately... Blame Hello Kitty please!!! Argh No... 


Page One is in hiatus.. though I've been poetic recently... 
I made something for the sun... cause I still and will always love him


what else...
tablet oh tablet, you're breaking my heart, I need to have you now!


And oh! I have to make a video, as soon as possible... working on it.


This is a crap blog, and I'll be on a diet starting tomorrow.
I'll be working out twice a day.


God give me grace :D

belly for the belly :3

Balamban Liempo

a special dish cooked by Dad on a Saturday night since we’re all home

how to make it? hmmm

click http://www.marketmanila.com/archives/five-roasted-pork-bellies-liempo-a-la-marketman

thank you market manila :D

I kissed my grandfather for the last time today

I received Michael's call past 2:00 in the midnight of May 27.
I saw flashes of light and heard whispers of thunder
And then came memories streaming like fishes each taken away by the current
Each trying to say little things to me
Like how he spoke to me of love and life lessons
I'll miss the man waking up at four in the morning to polish the marble floors,
The man sweeping the street of Rivera,
The man fetching the ordered pandesal from the panaderia,
The man opening the locks of the pawnshop,
The man bringing us baon or
fetching me and my cousin Ena when the tide is high and we couldn't get home for lunch,
The man waiting at the terrace tirelessly waving with that smile each time I come and go from that house...
And now you're in the arms of the Father
And all these would be things that we'll all cherish forever
Thank you for everything Tatay Ote
We'll take care of Nanay Maura
And I'll take care of your son, my father too
We love you, We'll miss you
In memory, we'll always be with you

Para sa paburito kong lolo... si Lolo Ote :D

i'll try to be poetic again

because I love how words can make the world go round and take the minds and hearts of a million people and more into different worlds.  And so, I could say but still hide my feelings for someone...

anyway, our schedule for next sem came out already.... zeeeeeee

hoorah adios 9 pm dismissals ^_^

tonight

♫ use somebody paramore version

For tonight's blog... I'm so random again. Why? Cause still. there's just too much I'd want to talk about but I can't put them properly yet. If I let go of this opportunity tonight, the thoughts would fly away... so please just bear with the chaotic manner of points here.

First of, I'm so happy today!!! it's actually my first time to observe on a studio shoot for a commercial. i'll keep my mouth shut since we can't talk about it yet as well as upload the photos but overall, it was very fun.

Next thing, I've thought about Aleli's advice on my way home about buying a drawing tablet from the allowance that we received from the company. i think she have a point and i realized that it's better to see my juice' fruit in a tablet than let it be gone for something perishable. at least, the tablet will be my friend until forever... so I'll be buying a tablet within the week.

Another thing, the silence issue. It's been a while since I promised myself to keep from telling about every detail of my life to the people around me. It's not that I don't trust them, I just think that I've been so outspoken that I'm losing privacy, even in thoughts. I also think that it'll be helpful too if I process thoughts first alone and try to fully understand things before conversing about it. In this way, I can develop my processing abilities and avoid adoption of a friends' point of view. I hope I'm making a point here, but I'm really practicing it now. :)

One more thing, Jealousy won't take me anywhere but down. Yeah right, I like this someone, (refer to previous paragraph) and I hate it cause I'm now giving every detail a meaning. It's wrong I know but to at least give light to the issue, I'm allowing myself to feel all these cause I think that if I let myself do this, I'll be able to consume the emotions and be able to get over it through time cause if I hide it, it might lead to something else that I won't be able to control anymore. But I'm not really jealous at all times, I'm rather happy for being just blessed. I have all the reasons to feel this for you. ♫ Don't be surprised if I love you for all that you are, I couldn't help it... it's all your fault♫ just like that. I don't know what to say anymore :)) but I want to make something for you...

And the last thing(no there's actually a lot more, my eyes are just begging for sleep now) I want to be slim!!! Sounds like a fantasy but yeah, if some people can, why can't I? I'll be more religious in my workout!!! starting... next week? hahaha

*goodnight. :)

But you're just a boy, anyway... what I'm looking for is a man.

Sometimes, you'll just realize that suddenly, it's about time to wake up.  

After three months(at last?), I found out that you weren't worth that exception.  Anyway, I'm tired of always thinking for you, compromising for you, all the while, it's always been about you.  I'm really glad I have helped you and I guess that's all we can get in to.  I just want to tell you that I'm not worthy enough to just be someone you'll remember when you're in pain and in need.  I'm glad we're through that stage of getting to know you, and now I knew you, thank you.

You're just a boy...not the man, who'll appreciate me,and knows my worth.  I'm looking for a man.

solitude

Once in a while, I get this feeling of being sad.  Yeah, I get this feeling usually but what's so unusual about now is that I felt this tonight.  It used to be on Sunday mornings, after mass.  But I'm feeling it now. Probably because I'm alone, and I'm going to be alone tomorrow morning since my sister, who I usually get to travel  in the morning everyday isn't home yet from their weekend's trip in Daet, and I heard that my other sister's going to Brazil for a long time, her company is sending her there.   It makes me sad but I know I'll have to be used to this feeling since we're all grown ups now and one of these days we'll eventually be apart from each other.  Maybe what makes me more sad as of the moment is because there are some things that were left hanging and it's really bothering me though I'm not really the one involved.  It hurts because I love them all.  I'll just pray.

D:

I made an entry but halfway I pressed control and A and deleted all of it :(

I just can't consolidate my thoughts now.  Gomen Ne D:

revaliDAYS

This is IT. REVALIDA + GRADUATION ^_^

chilling in the morning

with ftmfw-mates yosh and aleli <3

Before the busy day just let me introduce my wonderful FTMFW-mates.  FTMFW by the way is the name of our agency, stands for FOR THE MOTHER FUCKING WIN.  If you'll ask why, we got this from Sir Brian.  It's one of our greatest AHA moments. :))  But I'm alone as of the moment because they went to the office of the client for the online presentation of their campaign for a potato chip brand.  Just chillin' I'll be starting in a while.

it's been a while

I'm supposed to be waking up by now but I haven't been in bed since I got home from work.  Yeah.  No matter how tempted I am, I resisted the bed so I could at least finish our story board for the TVC.   I edited two story boards starting 11:00 pm since I got home at past ten, then finished around 5:00 am>.<  And I'm having a headache now but I don't want to be absent from work maybe I'll just try to nap a bit and go to work though a bit late, anyway I'm always early so it might not matter... Pizzzawt XD

P.S.
I've got so much to say, SOON
but thank you and I love you LORD ü